من نحن

Aida Diarra is a transformative leader whose career spans more than a quarter-century at the intersection of finance, technology, and social impact. As Vice President at the Mastercard Foundation, Aida's unwavering commitment to social impact is a beacon of inspiration. She channels her passion and expertise into empowering millions across Africa, championing initiatives that unlock opportunity, foster innovation, and drive inclusive growth.

Born and raised in West Africa, Aida’s journey is rooted in a deep understanding of the continent’s challenges and its immense potential. Her early experiences inspired a lifelong commitment to bridging the gaps in access to financial services, education, and economic opportunities. Guided by this purpose, Aida has built a legacy of impact in senior roles at global organizations.

At Visa, she led the company’s operations in Sub-Saharan Africa, forging groundbreaking partnerships and accelerating digital transformation. At Western Union, she steered growth across Africa, expanding access to vital financial tools for families and entrepreneurs.

Throughout her career, Aida has been a relentless advocate for the power of technology to drive social change. Her unwavering belief in the transformative power of technology instills optimism for the future. She believes that when young people and underserved communities are given the tools to thrive, they become architects of their futures—and catalysts for broader prosperity. Her leadership at the Mastercard Foundation is characterized by a bold vision: a world where everyone, regardless of their background, can learn, earn, and lead.

Aida’s influence extends beyond boardrooms and strategy sessions. She is not just a leader, but also a mentor to emerging leaders, a champion for women’s empowerment, and a voice for ethical, sustainable progress. Her work continues to inspire a new generation of changemakers, instilling hope for the future of a more equitable and dynamic Africa.